Owner · The Basketball Firm

Todd Wilson

Todd Wilson is a leader in athletic development and personal growth, serving as the founder and CEO of Core Prep Academy, the owner of The Basketball Firm, and the host of the Elevate Your Game Podcast. With over 15 years of experience, he has mentored more than 500 student-athletes, helping guide them to top academic and athletic programs. Through his work, Todd supports athletes, families, and organizations in navigating the student-athlete journey, using basketball as a platform to build identity, discipline, and character. His focus is on equipping athletes with the tools to succeed both on and off the court.

15+
Years coaching
500+
Placements
Nike
EYBL Advocate
Todd Wilson, founder of The Basketball Firm
The origin story

How The Basketball Firm started.

Not with a business plan. With a problem I kept seeing every day.

I built The Basketball Firm because I knew families deserved better than what the market was offering them.

God led me from a few years of college basketball into decades of working with families — helping you all get the training, development, and information you need during one of the most important times in their lives.

— Todd Wilson

How we got here

For 15 years I've had the same conversation with basketball parents. It usually starts with hope and ends with frustration.

They tell me their kid has been grinding since elementary school — private trainers, AAU teams, showcase camps. But now their child is a junior, and they still don't understand how recruiting actually works. They ask: Did we miss something? Are we too late?

The answer is almost always the same: They didn't miss anything. The system failed them.

There is no shortage of basketball talent in America. There are millions of kids who can shoot, dribble, and defend. But there's a massive shortage of families who understand what college coaches are actually looking for. And it's not just skills.

Why I do this

I wrote The Blueprint Guide because I was tired of watching talented kids get overlooked. Not because they couldn't play — but because their families didn't know the game within the game. This is the guide I wish I could hand to every parent who walks into our gym on Day 1.

That's the work. Doing it one family at a time, and now — through the Blueprint Guide and the broader ecosystem of The Basketball Firm — at scale.

Where Todd's players are now

500+ placements. Every level. Every pathway.

From D1 powerhouses to JUCO programs to Ivy League rosters — Todd has guided over 500 talented student-athletes to colleges where they thrived. These are real placements, real families, real outcomes.

500+
Student-athletes placed
15+
Years of placements
Every
Division covered
  • ISAIAH ELOHIM
    Division I
    ISAIAH ELOHIM
    Virginia Tech
  • JADEN HUBBARD
    Division II
    JADEN HUBBARD
    UC Merced
  • GAVIN HIGHTOWER
    Division I
    GAVIN HIGHTOWER
    Providence
  • DUSTY STROMER
    Division I
    DUSTY STROMER
    University of San Diego
  • Brady Dunlap
    Division I
    Brady Dunlap
    Georgia
  • MAZI MOSLEY
    Division I
    MAZI MOSLEY
    LMU
  • DILLAN SHAW
    Division I
    DILLAN SHAW
    Arizona State
  • MIKE PRICE
    Division I
    MIKE PRICE
    Chicago State
  • ZZ CLARK
    Division I
    ZZ CLARK
    William & Mary
  • Trey McDonald
    Division III
    Trey McDonald
    George Fox
The receipts

15 years. 500+ placements. Real receipts.

The schools, the network, the partners — the credentials Todd has built one family at a time.

Experience
15+ years
Working with student-athletes and basketball families across every level of competition.
Placements
500+ student-athletes
Guided to high schools and college programs at every level, from Ivy League to high-major D1 to JUCO.
High Schools
Harvard-Westlake · Mater Dei · Montverde · Oak Hill
And many others. Family connections at the country's top basketball programs.
College Programs
USC · UCLA · Kentucky · Vanderbilt · Penn · Whitman College · George Fox University · Gonzaga
Plus San Diego State, Illinois, Louisville and more. Long-standing relationships with college coaches.
NBA Network
LeBron · Wade · Wiggins · Mitchell
Plus Ben Simmons, Darius Garland, Jaren Jackson Jr., Kentavious Caldwell-Pope, Seth Curry and others.
Nike EYBL
Advocate & Coach
Inside the Elite Youth Basketball League — the highest level of grassroots basketball in America.
Core Prep Academy
Founder & CEO
Los Angeles, CA. Founded 2015. School partnership with San Gabriel Academy (2026–27).
Why Not Foundation
Selected Scout
Russell Westbrook's foundation selected Todd to serve as a recruiting scout.
Elevate Your Game
Podcast Host
Guests include Derek Fisher, Matt Barnes, Taron Pickett (Athlete AI). Elevate Your Game Studios.
Academy 77
Co-Founder
With Kim Seddon McCune and Tim McCune. Independent nonprofit focused on community access.
Ready when you are

Start your family's blueprint.

Get the guide. Change the trajectory.

Get the Blueprint Work with Todd
Elevate Your Game
Listen

Elevate Your Game

Long-form conversations on basketball, leadership, and life beyond the sport.

Real talk from coaches, scouts, and former athletes who've lived the journey. Hosted by Todd Wilson, Elevate Your Game Studios.

Featured guests
  • Derek Fisher5× NBA Champion · Head Coach, Crespi HS
  • Matt BarnesNBA Veteran
  • Taron PickettDirector of Strategic Partnerships, Athlete AI
Listen on Spotify Apple Podcasts Watch on YouTube